Google Ads Reporting Application

1. Overview

This page describes the Nacravo Google Ads Reporting Application (the "Application"), an internal software tool owned and operated by Nacravo LLC ("Nacravo", "we", "us" or "our"). The Application exists so that our own marketing team can manage and report on Nacravo's Google Ads advertising in one secure place.

The Application securely accesses Google Ads data through Google OAuth 2.0, and only after an authorized user explicitly grants authorization on Google's own sign-in screens. It exists solely to help Nacravo run its advertising more effectively.

2. Company & Contact Information

3. What the Application Does

The Application is used exclusively for Nacravo's own internal advertising operations. Specifically, authorized employees use it for:

• Campaign management — organising and maintaining Nacravo's Google Ads campaigns;
• Reporting — generating performance reports on our own advertising;
• Analytics — analysing campaign and conversion data to understand results;
• KPI dashboards — presenting key performance indicators for internal review;
• Budget monitoring — tracking spend against planned budgets;
• Conversion tracking — measuring which campaigns generate enquiries;
• Optimization — improving the performance and efficiency of our campaigns.

The Application is not used to build profiles of website visitors, to provide services to the general public, or for any purpose beyond managing Nacravo's own advertising.

4. Who Can Use It

Access to the Application is restricted to authorized Nacravo employees who need it to perform their marketing role. Access is controlled using role-based access controls (RBAC), so each user only receives the minimum permissions required for their responsibilities. The Application does not provide services to the general public and is not available for public sign-up.

5. Google OAuth & Data Access

The Application connects to Google's advertising and analytics platforms through Google OAuth 2.0 and the Google Ads API, under strict controls:

The Google services the Application may connect to are:

6. Security & Token Protection

We protect the data the Application handles with technical and organisational safeguards, including TLS encryption in transit (HTTPS), encryption at rest for sensitive data such as OAuth tokens, role-based access controls, least-privilege permissions and monitoring. Our full security practices are described in our Security Policy.

7. No Sale or Third-Party Sharing

Data accessed through the Application is used only for Nacravo's internal advertising operations. It is not sold, licensed, rented, or shared with any third party, and it is not used to build advertising profiles of individuals. Nacravo's use of information received from Google APIs adheres to the Google API Services User Data Policy, including its Limited Use requirements.

8. Revoking Access

Users can revoke the Application's Google access at any time directly from their Google Account, under Google Account → Security → Third-party access. Revoking access immediately prevents the Application from accessing any further data. You can also request deletion of any stored tokens or data through our Data Deletion page.

9. Google API Services User Data Policy

Nacravo's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. In summary, data obtained through Google OAuth and the Google Ads API is used only to provide and improve the internal features described above, is not transferred to others except as necessary to provide those features or as required by law, is not used for advertising profiling, and is not read by humans except with consent, for security, to comply with law, or where the data is aggregated and anonymised.

10. Related Policies

This Application, and Nacravo's handling of data more broadly, are governed by our published policies:

• Privacy Policy — how we collect, use, protect and share personal information, including Google OAuth and the Google Ads API.
• Terms of Service — the terms that govern use of our website and services.
• Security Policy — our technical and organisational security measures.
• Data Deletion — how to request revocation and deletion of data.

11. Contact

If you have questions about the Nacravo Google Ads Reporting Application, please contact us.